Why should you invest in positioning?

Industry leaders explain why in our guide.

Get the Guide

Often the hardest part of taking on a positioning initiative is convincing leadership that the investment is worthwhile. This guide explains the ROI of data-driven positioning, in the words of our industry-leading clients.

Data-driven positioning is transformative.

  • Strategic alignment

    “Great messaging needs an echo chamber to truly take flight. Your best early echos will come from other company leaders. Make sure they are bought in, or you'll be back to the drawing board quickly.”
    — Scott Holden, ThoughtSpot

  • Powerful differentiation

    “After positioning with ZOOM Marketing using their data-driven approach, the company reported its best year ever—in a highly competitive market, including a landmark sale that displaced a long-time embedded competitor.”
    —Bill Odell, CMO, Aerospike

  • Shorter sales cycles

    "At our most recent board meeting, even as we're moving through this process, they are commenting on how tightly aligned we are as a product sales and marketing engine because of the way we're operating.”
    —Mandy Dhaliwal, CMO, Nutanix