Insights
Inspiration to drive business
Here’s what we’re thinking about as we work with some of the world’s coolest, high-growth companies.
Scroll for real-world insights and reflections. Subscribe to The Point That Matters to get them in your inbox.
Stories, laughter, and Hollywood magic—with Ben Proudfoot and our favorite B2B storytellers.
The Art of Story
What Tech Can Learn from an Award-Winning Filmmaker
We believe every brand has an Oscar-worthy story—it just takes the right lens to tell it.
In partnership with two-time Academy Award-winner Ben Proudfoot, we gathered CMOs, CEOs, and CROs to explore what makes a story unforgettable—and how leaders can use that power to inspire connection, spark realization, and move people to act.
What unfolded was an evening of laughter, reflection, and genuine connection—proof that the stories that move us most are the ones that make us human.
The Most Important Issue We’re Not Talking About
Find out what Ellie calls her toughest positioning challenge yet. Spoiler alert: it has nothing to do with AI—and everything to do with her childhood dream of becoming a wildlife conservationist.
Every Brand Has an Oscar-Worthy Story
Two-time Academy Award® winner Ben Proudfoot on the art of human-centered storytelling — and what brands can learn from it.
On Demand ZOOMinar
How do you position for breakout growth?
Rick Schultz (CMO, Databricks) and Mandy Dhaliwal (CMO, Nutanix) share how they’ve led through market shifts, aligned their exec teams, and positioned their companies to scale from $100M to billions.
Watch now for real-world stories and fresh ideas you can use.
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