WebMethods
Strategically Expand Beyond a Dated Category
“ZOOM not only helped us position our company, but define our business strategy as a whole.”
ZOOMing success
Acquired
WebMethods was acquired by Software AG
Positioning at a glance
Challenge
The web had evolved and WebMethod’s Enterprise Application Integration positioning was languishing in favor of modern web methods. The company needed a complete positioning refresh to pull ahead of the competition
Hill
Business Process Integration
Breakthrough
Reposition from Enterprise Application Integration to Business Process Integration, which is about orders, shipping, and billing; not Service-Oriented Architecture (SOA), Business Process Management (BPM) and Business Application Management (BAM)
The Point That Matters
Fastest time to business improvement
Key Messages
Business Process Integration Bill of Rights
You have the right to…
Differentiate your company with your business processes
Use IT as a competitive advantage
Get faster with each deployment
Real-time visibility across all business processes and data
Track metrics across silos, departments and systems
Freedom of choice