SheerID
Breakthrough the Noise and Inspire Your Unique Audience
“You can now marry your gut feel with data from customer insights. That helped us land in a really good place.”
ZOOMing success
$64M
Growth funding within months
Fast 500
Deloitte Technology
Positioning at a glance
Challenge
How do you break through the noise and inspire your audience?
Breakthrough
Identify and acquire consumer tribes
The Point That Matters
Identify and acquire consumer tribes with personalized offers, backed by instant verification from the largest set of global authoritative data
Thought leadership
Identity Marketing: Balancing personalization and privacy
Impact
Client love
Sai Koppala brought on ZOOM in 2019. As CMO, his charter was to expand the company beyond identity verification and create a new market category. Sai felt there had to be a compelling way to describe the various audiences that spoke to the common thread across diverse, yet similar groups. Once we hit on the idea of “consumer tribes” Sai hit the ground running to make it a success.
CMO Sai Koppala drives home the SheerID story, making the case for celebrating consumer tribes